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The Analytics Edge


From Confusion to Clarity: How Pricing Analytics Can Transform Your Business Strategy
Pricing products or services is a critical factor in ensuring the better operation of your business. However, many businesses are caught...
Abdulazeez Abdullah Temitope
Feb 104 min read


A/B Testing - A Case Study on Marketing Conversion Rates
A/B testing is a powerful statistical technique used in data-driven decision-making. It involves creating two versions (A and B) of a...
Abdulazeez Abdullah Temitope
Jul 30, 20242 min read


Create a Star/Snowflake Schema and DAX measures in Excel
You are not wrong if you call PowerBI an upgraded Excel. The major components of PowerBI are Power Query, Power Pivot and Power View....
Abdulazeez Abdullah Temitope
May 2, 20243 min read


Descriptive Statistics
I’m here to help you avoid my mistakes early in my career. At some point in time, we were all told to learn stats. But just learning...
Abdulazeez Abdullah Temitope
May 1, 20246 min read


Sentiment Analysis in Excel
Analysis of social media streams is usually restricted to just fundamental analysis and count-based metrics, i.e. how many people tweeted...
Abdulazeez Abdullah Temitope
May 1, 20243 min read
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